Whey is the pale liquid that drains off when milk curdles, the same liquid you see when paneer is made at home. Most Indian households know it; most quietly pour it away. Whey protein is simply that liquid, filtered to concentrate the protein and gently dried into a fine powder. Nothing added. Just the part of milk that's always been there.
MADE IN THE UK · FOR INDIAN KITCHENS · LAUNCHING AUTUMN 2026
The protein that disappears into your dal.
Heldi is a whey-based protein blend made to stir into chai, curries and yoghurt. Three pouches, three spice blends, each one tuned to vanish into the food you already love.
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THE PROOF
Same meal. Double the protein.
WITHOUT HELDI
28g
total protein per meal
WITH HELDI
61g
total protein per meal
STIR INTO CHAI
+31 tsp Heldi Chai before brewing
MIX INTO DAL OR CURRY
+101 tbsp Heldi Khana, after cooking
FOLD INTO RAITA
+202 tbsp Heldi Dahi, straight in
Based on a typical meal of dal, rice, cucumber raita and chai. And initial calculated values for Heldi blends.
THREE Pouches · THREE BLENDS
Not just one powder in three pouches.
Each blend is tuned with a few ingredients you already recognise: protein from milk and the spices that belong in the dish. So the protein doesn't sit on top. It disappears into the flavour.
FOR THE CUP
Heldi Chai
3g protein · 1 tsp per cup
BLENDED WITH
Cardamom · Ginger · Cinnamon · Clove
Stir into milk before brewing. Warmth and aroma, unchanged.
Shop Chai →MOST LOVED
FOR THE KITCHEN
Heldi Khana
10g protein · 1 tbsp per bowl
BLENDED WITH
Coriander · Cumin · Turmeric · Kashmiri chilli · Salt
Mix to a paste, stir into dal or curry after cooking.
Shop Khana →
FOR THE TABLE
Heldi Dahi
20g protein · 2 tbsp per bowl
BLENDED WITH
Roasted cumin · Black salt · Fine salt
Mix to a paste and stir straight into the bowl. Cooling, unchanged.
Shop Dahi →WHO IT'S FOR
Built for you. Made for your whole family too.
For the family
One pouch, the whole table. Heldi disappears into the dal, the curry, the raita your family already eats so everyone gets a little more protein without anyone noticing a different taste.
- Real ingredients, real spices nothing artificial, nothing engineered
- Works for fussy eaters and big appetites alike
- No separate "healthy" cooking required
For you
Hit your protein target without another shake. Whey isolate absorbs fast and blends clean into your morning chai, your mum's dal, the raita you have with dinner.
- Up to 30g protein across one meal
- Enjoy home cooked meals whilst hitting your macros
- Zero change to the food you love
MOST GIFTED
Gift to your parents →
For parents & grandparents
Built for the way our parents already cook. Heldi blends into the dal, the curry, the chai they make every day protein contributes to the maintenance of muscle mass, without changing a single recipe.
- Protein contributes to the maintenance of muscle mass
- Works with familiar meals, not against them
- 99% lactose-free isolate
HOW EASY IT IS
Ten seconds. That's it.
Three jars, three places in your routine. No blender. No shaker bottle. No new habits.
01 · CHAI
One teaspoon, into milk
Stir into the milk before brewing. Dissolves clean — no chalky film on top of your cup.
Order Chai →02 · KHANA
One tablespoon, into a paste, into the bowl
Mix with a splash of water, stir into dal or curry after cooking. Or let each person add their own.
Order Khana →03 · DAHI
Two tablespoons, into the bowl
Stir straight into yoghurt while you're prepping the meal. Blends smooth into cucumber, mint or boondi raita.
Order Dahi →WHAT'S ACTUALLY INSIDE
The same clean base. Three different spice blends.
A 90%+ whey protein isolate carrier from British dairy, gently dried, with sunflower lecithin for smooth mixing. The spice blend changes with each pouch, but the protein base never does.
9 ESSENTIAL AMINO ACIDS
GLUTEN FREE
99% LACTOSE FREE
NO ADDED SUGAR
Nutrition
PER Pouch
The base
Whey protein isolate
90%+
From dairy, filtered & gently dried
Sunflower lecithin
for smooth mixing
9 essential amino acids
complete
Per serving
Heldi Chai · 1 tsp
3g protein
Heldi Khana · 1 tbsp
10g protein
Heldi Dahi · 2 tbsp
20g protein
Free from
Added sugar · preservatives · gluten
99% lactose free · 100% vegetarian
FREQUENTLY ASKED
The questions we hear most.
Honest answers to what people ask before, during and after their first pouch.
Is whey protein vegetarian?
Yes. Whey protein is made from milk, not meat. It's the pale liquid you see when paneer is made, gently filtered and dried into a fine powder. Heldi is suitable for lacto-vegetarians.
Is Heldi suitable for vegans?
No. Heldi is whey-based, which comes from dairy. We're working on a plant-based version for the future so stay tuned.
Will my food taste different?
No. Each blend is tuned to dissolve clean and complement the dish, not change it. The spice notes match the food it's going into, so most people can't tell the difference.
Is it safe for children, elderly parents, or during pregnancy?
Heldi is whey protein with natural spices, the same ingredients found in everyday food. As with any new dietary addition, check with your GP if you have specific health conditions, are pregnant, or are introducing it to young children.
How long does a pouch last?
Each Heldi pouch contains around 30 servings. For a household using one product daily, a pouch lasts roughly four weeks.
Can I cook with Heldi or should I add it after?
Add it after cooking, or stir it in once the dish is off direct heat. Whey doesn't like sustained high heat, it can clump. Cold milk, warm dal, room-temperature yoghurt all work perfectly.
Can I add Heldi to cold drinks?
Yes. Heldi Chai dissolves clean into cold milk, smoothies, or shakes. Heldi Dahi works in salted lassi too. Heldi Khana is built for cooked food, so it doesn't quite fit the cold-drinks brief.
Where can I find recipes using Heldi?
We're building a growing collection of dal, curry, raita and chai recipes from the Heldi team and our community. You'll find them on our blog.
Looking for ideas?
See how others use Heldi →