Protein that behaves like an ingredient, not a supplement.
It goes into home-cooked food with all the other spices. 10g of protein added per spoonful, and nobody at the table can tell.
High protein
All natural
98% lactose-free
No added sugar
Gluten free
Vegetarian
/hel-dee/adj. how my nani says “healthy.”
THEY SHAKE, WE STIR • MADE IN THE UK • FOR INDIAN KITCHENS • 100% VEGETARIAN • WAITLIST GETS 20% OFF AT LAUNCH • SAME RECIPES, SAME TASTE • LAUNCHING AUTUMN 2026 • THEY SHAKE, WE STIR • MADE IN THE UK • FOR INDIAN KITCHENS • 100% VEGETARIAN • WAITLIST GETS 20% OFF AT LAUNCH • SAME RECIPES, SAME TASTE • LAUNCHING AUTUMN 2026 •
Food you love. Nutrients you need.
Vanishes clean into every gravy, dal and yoghurt base. No chalk, no aftertaste.
10gprotein per bowl
All naturalingredients
98% lactose-free
No added sugar
Gluten free
Vegetarian
THEY SHAKE. WE STIR.
Stir it into everything.
Every dish on tonight's table takes a spoonful. Nothing changes but the protein.
swipe the table →
Dal tadkaTHE MAIN
9g
protein in this bowl
Chana masalaTHE MAIN
8g
protein in this bowl
Cucumber raitaON THE SIDE
3g
protein in this bowl
KadhiTHE MAIN
7g
protein in this bowl
Bowl of dahiON THE SIDE
5g
protein in this bowl
HOW IT WORKS
It's as easy as 1, 2, 3.
Once the pouch is open, you can stop shaking and start stirring. These are the ways Heldi works best, and every one of them is just three steps.
scroll for all three →
In the pot
Cook like always.Heat off.Stir one in.
Gone.
Light hand1 tsp per person
Heavy hand1 heaped tbsp per person
In the bowl
Dahi like
always.Sprinkle
across.Stir until
smooth.
Light hand1 tsp per person
Heavy hand1 tbsp per person
On the table
Fill
the jar.Park it by
the achaar.Everyone adds
their own.
So the bowl you actually eat lands closer to 6g. Protein contributes to the maintenance of muscle mass, and that matters more every year past 30. Here is the honest fix.
6gprotein in your dal
+
10gone spoonful of Heldi
=
16gsame bowl, same taste
94% whey protein isolate. The rest, warm spices you already know.
Five ways to lay the table. Gold dishes are boosted with Heldi, counted for a couple.
DINNER
The Weeknight Dinner
TO START
Papad & chutney4g
THE MAIN
Dal tadka38g
ON THE SIDE
Jeera rice8g
Cucumber raita26g
From the food36g
Boosted with Heldi · 4 tbsp+40g
ON THE TABLE76gof protein
LUNCH
The Saturday Lunch
TO START
Aloo chaat28g
THE MAIN
Chana masala36g
ON THE SIDE
Steamed rice6g
Bowl of dahi30g
From the food40g
Boosted with Heldi · 6 tbsp+60g
ON THE TABLE100gof protein
DINNER
The Friday Feast
SELECT YOUR MAIN
TO START
Vegetable samosa6g
THE MAIN
Paneer butter masala44g
ON THE SIDE
Jeera rice8g
Boondi raita28g
From the food46g
Boosted with Heldi · 4 tbsp+40g
ON THE TABLE86gof protein
LUNCH
The Light Lunch
TO START
Khaman dhokla8g
THE MAIN
Kadhi34g
ON THE SIDE
Khichdi30g
Roasted papad4g
From the food36g
Boosted with Heldi · 4 tbsp+40g
ON THE TABLE76gof protein
DINNER
The Sunday Thali
TO START
Samosa chaat30g
THE MAIN
Dal makhani42g
ON THE SIDE
Two rotis8g
Cucumber raita26g
From the food46g
Boosted with Heldi · 6 tbsp+60g
ON THE TABLE106gof protein
Built for you. Made for the whole family.
FOR YOU
Tired of forcing down another shake?
Stir into two or three dishes and add 20-30g in one meal.
Zero change to the food you love.
FOR THE FAMILY
One pouch feeds every appetite at the table.
Disappears into the dal, the curry, the raita everyone already eats.
No separate “healthy” cooking. Ever.
FOR PARENTS & GRANDPARENTS
For all the plans still on the list.
Protein contributes to the maintenance of muscle mass.
Not a single recipe changes. Not a single habit, either.
HELDI VS THE SHAKER
Reasons to stop shaking and start stirring
The first protein made with spices and flavours Indians actually like. Shakes were never developed for the desi palate, here are a few more reasons to give Heldi a try.
Feature
Heldi
Protein shakes
Stirs straight into home cooking
Developed with desi home cooks
Aunty & uncle approved
Zero new habits required
How you take it
One spoonful, stirred into your plate
Shake, gulp, rinse, repeat
Aftertaste
None. It disappears into the masala
Fake vanilla until your next chai
Flavours
Warm spices you already cook with
Birthday Cake Blast™
On the label
94% whey protein isolate, then warm spices
Sweeteners, gums and 'natural flavourings'
Washing up
A spoon
That shaker. You know the smell.
Who it feeds
The whole table
Whoever owns the shaker
Feature
Heldi
Shakes
Stirs straight into home cooking
Developed with desi home cooks
Aunty & uncle approved
Zero new habits required
How you take it
One spoonful, stirred into your plate
Shake, gulp, rinse, repeat
Aftertaste
None. It disappears into the masala
Fake vanilla until your next chai
Flavours
Warm spices you already cook with
Birthday Cake Blast™
On the label
94% whey protein isolate, then warm spices
Sweeteners, gums and 'natural flavourings'
Washing up
A spoon
That shaker. You know the smell.
Who it feeds
The whole table
Whoever owns the shaker
My nani, the woman who coined it.
My nani never said healthy. She said heldi. Warm food, made with care, made for you. That is where the name comes from.
Protein contributes to the maintenance of muscle mass, which declines gradually from your 30s onward. A typical home-cooked vegetarian day delivers 35 to 45g, while an active adult needs 75g or more. That gap, eaten daily for decades, is what Heldi closes.
Yes, and it is made without animal rennet. Whey is the pale liquid left when milk curdles, the same one you see when paneer is made at home. We simply filter it to concentrate the protein and gently dry it into a fine powder. Nothing added, just the part of milk that has always been there.
Heldi contains no meat, no alcohol and no animal rennet. The whey is a dairy ingredient, the same family as milk and paneer. We do not yet hold a formal halal certificate. If certification matters to your table, email info@heldi.co.uk and we will tell you exactly where things stand.
Usually, yes. Heldi uses whey protein isolate, filtered to 98% lactose-free. A spoonful carries barely any lactose, roughly 0.3g, far less than traditional whey concentrate and a fraction of what is in a glass of milk. Most lactose-intolerant people handle that amount without trouble. A confirmed dairy allergy is different: Heldi contains milk, so it is not for you.
You can, if you like them. Most of our parents don't. Heldi hits the same protein number through the meals you were going to eat anyway. Same dal, same raita, ten more grams per bowl. Nothing new to swallow, nothing to give up.
No. The spices are designed to disappear into the dish, not sit on top of the flavour. Heldi blends clean into what you already cook. No chalky film, no protein-shake aftertaste.
Once the pot is done cooking and has cooled a little, stir the powder straight into the full dal, curry or raita and mix it through. Or leave the jar on the table and let each person add as much as they like to their own bowl. One to two spoonfuls per dish is the sweet spot.
Yes. Anything with a gravy, a dal or a yoghurt base works, sambar, kadhi, korma, bhindi in gravy, even a chaat with dahi on top. Non-veg pots too: chicken curry, keema and egg bhurji all take a spoonful for an extra protein boost. If a spoon can stir it, Heldi can disappear into it.
Yes. Whey is a part of milk, the same protein kids already get from dahi and paneer, and protein is part of every balanced diet. Nothing artificial, no sweeteners, no caffeine. If the family pot gets a spoonful, everyone eats from it. Growing kids get what they need from normal meals, so there is no need to add extra to their bowls.
Heldi is designed for the whole table. Protein contributes to the maintenance of muscle mass, and the isolate is 98% lactose-free, 100% vegetarian and free from added sugar, preservatives and gluten.
Heldi is almost entirely protein: no added sugar and under 1g of carbohydrate per spoonful. We cannot give medical advice, so if you manage diabetes, show the label to your GP or dietitian. It fits in the palm of a hand, take it with you.
Every pouch order ships with a refillable jar for the dinner table. Not the cupboard. Right there beside the dal, where everyone can reach for it. It comes in gold, and only gold. We did look at silver, for about four minutes, and then we remembered whose table it was going on.
Be first to stir it in.
One email the day we launch, with 20% off your first order inside.
Heldi is a food supplement. Recommended daily portion: one heaped tablespoon (12g). Do not exceed the recommended daily intake. Food supplements are not a substitute for a varied and balanced diet and a healthy lifestyle. Keep out of reach of children. Contains milk (whey).
High protein
All natural
98% lactose-free
No added sugar
Gluten free
Vegetarian
